What is Direct Primary Care?

We have the same goals as you — keeping you healthy, and providing quality care while saving you time and money. We’re bringing back old-school principles with a modern touch, the way it should be.

verve Health is bringing economic revival to communities through direct primary care

But what is direct primary care, and how is Verve’s different?

Why are thousands of people each year leaving their traditional insurance-based primary care in favor of direct primary care? 

Let’s explore the basics of direct primary care and how this approach to health solves many problems facing today’s healthcare system.

What is Direct Primary Care?

Direct primary care is a healthcare delivery model that offers patients an alternative to traditional insurance-based primary care. In this model, patients pay a monthly fee directly to the primary care practice for comprehensive, unlimited access to preventive and primary care services. The fee is paid on a subscription basis, i.e., a membership, with no deductibles, co-pays, or co-insurance to deal with. 

What Problems Does Direct Primary Care Solve?

Too many Americans feel frustrated when it comes to healthcare quality and costs. Nearly 75% of all Americans feel anxious about the rising costs of healthcare. Many people avoid going to the doctor because the system is just too complex, frustrating, and costly. There’s something wrong with this picture.

Going to the doctor should leave you feeling hopeful and confident. You should receive clear answers to your questions, along with a top-notch treatment plan that gets to the root cause of your symptoms. Billing should be upfront and predictable, allowing you to budget for annual medical needs.

DPC is becoming increasingly popular as a way to address the rising costs of healthcare and provide patients with more personalized and accessible medical care. In the traditional insurance-based system, patients pay a monthly premium and then have to cover deductibles, copays, and non-covered procedures. With direct primary care, you’ll receive your primary care for one simple membership fee. No unexpected costs or surprises. If we do refer you to a specialist, we make sure you receive high-quality, affordable care.

Verve Health is committed to personal practitioner-patient relationships. We aim to give each client at least 30 minutes per appointment so that you never feel rushed. Overall, we keep considerably fewer patients on our schedule so that you can easily make appointments and feel like your health is a priority for our team. Because it is!

With traditional primary care, you might have to schedule an appointment weeks in advance just to follow up with your primary care provider. That can be stressful since your health might require immediate attention. With Verve, you can contact our team by phone or text.  We’ll be here to check your lab results, provide recommendations, and get you the help you need.

Fee-for-service doctors are overworked and typically lack the time to determine the root cause of chronic issues. If you suffer from fatigue, indigestion, headaches, pain, and other uncomfortable symptoms, then you might not have had much luck getting answers from traditional primary care. We prioritize testing and assessments with our precision diagnostics. We pinpoint where an individual is on the health-disease continuum so that you can receive the care that’s right for you.

Who is Direct Primary Care For?

Direct primary care is a great fit for anyone looking to improve their health and quality of life. When you become a member, you get access to an experienced practitioner, advanced lab testing, and incredible care. Plus, DPC is great for employers, too.

Let’s break down the different ways you can access direct primary care from Verve.

Individuals and Families

Individuals and families shouldn’t be worried about healthcare costs. What if instead of spending money toward costly premiums and satisfying deductibles, you could save for retirement, or spend it on a memorable vacation with the people you love. 

These are just some of the reasons why Verve Health is in the direct primary care business. When you become a Verve Health member, you can count on affordable, personalized, and quality healthcare. It makes a lot of sense.


Verve Health is on a mission to support local employers. You’ll want to see if direct primary care can benefit your employees. We’re on a mission to give business owners hope when it comes to their health benefits packages. We put businesses first through affordable direct primary care memberships.

Attract talent, show employees you’re on their side, and keep everyone in your company healthy year in and year out.

Learn More About Our Suite of
Direct Primary Care Services

Direct Primary Care is a healthcare delivery model that offers patients an alternative to traditional insurance-based primary care. With its focus on personalized and accessible care, lower costs, and improved health outcomes, it has become an increasingly popular option for many patients. 

If you’re ready to rediscover hope when it comes to your healthcare, reach out to our team today.

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